Twenty firms from Italy will form the largest pavilion at the Private Label Middle East (PLME), the region’s only international private label exhibition.

The fifth edition of the annual event will be held from October 28 to 30 in Dubai.

The Italian Pavilion is being set up by the Italian Trade Commission-Trade Promotion Section of the Italian Embassy in the UAE, the government body responsible for the development of trade between Italy and rest of the world.

'We are very excited to be part of Private Label Middle East 2008 with twenty companies this year compared to only eight companies in 2007,' stated Francesco Alfonsi, trade commissioner.

'The event offers an ideal platform for Italian companies to demonstrate their wares to the dynamic and ever-growing Middle East market,' he added.-TradeArabia News Service