Tripp Lite, a leading manufacturer of power protection and connectivity equipment, has appointed iPoint as its distribution partner in Bahrain.

iPoint is the distribution division of Business International wll group company.

Tripp Lite is looking to beef up its local distribution network in the Kingdom where it aims to achieve 20 per cent growth in its operations in 2009.

The agreement will allow Tripp Lite to benefit from iPoint’s solid local presence and market expertise, thereby reinforcing its regional strategy to aggressively tap into Bahrain's growing demand for consumer electronics.

“Our extensive knowledge of the business landscape in the Kingdom has made us a strategic partner for a number of global brands, and it is our mission to continue bridging the gap between the latest technological developments and the highly receptive Bahrain-based consumers,” stated John Joseph, group general manager, Business International wll.

“Our partnership with iPoint is part of our strategic efforts to fully capitalise on this very lucrative market, while supporting its further growth by supplying our top-of-the-line power protection products to its most aggressively booming industries,” concluded Vipin Sharma, VP of EEMEA & India sales, Tripp Lite.-TradeArabia News Service