Dubai continued its lead in the regional gold and jewellery market recording sales worth Dh500 million during the 65-day Dubai Summer Surprises (DSS) which concluded on Friday.

Dubai Gold & Jewellery Group (DGJG) had ran the ‘Glittering Surprises’ campaign offering DSS shoppers fabulous chances to win gold and jewellery vouchers.

The sales were mainly driven by a strong expatriate demand, holiday shopping bonanzas and relatively lower prices of gold, said a top DGJG official.

"Dubai is still the best place to buy high quality and variety of jewellery at the world’s best prices. DSS with its multiple chances to win gold and jewellery offers an incentive to shop during summer which is also the time most expatriates purchase gifts to take home for their holidays," said Tawhid Abdullah, DGJG managing director.

"Because of its intrinsic value and traditional affiliations gold is one of the most sought after gifts, especially among Asians and Arabs," he pointed out.

“This year’s campaign was well received and total sales recorded stood close to
Dh500 million at the end of the campaign. With gold prices becoming more attractive, we look forward to another successful quarter,” he added.

A total of 65 lucky winners received Dh10,000 worth of gold and jewellery vouchers while nine were blessed with weekly bumper prizes of Dh50,000 each.

The youngest winner of the campaign was one-year old Sairish Sajeer while the Singams family witnessed two consecutive wins.

One-and-half year old Kirtish Singam won Dh50,000 voucher in the seventh week of the promotions and the following week his father Jitendra Singam won Dh10,000 voucher, making it the most exciting summer for the family. 

“UAE residents, including expatriates and nationals, dominated ‘Glittering Surprises’, winning 88 per cent of the prizes. The rest of the winners were tourists.  All of them were excited at winning, with most looking forward to next year’s campaign,” said Swapna Nair, DGJG general manager.

“We were also very pleased with the fact that many nationalities won during the campaign – there were winners from more than 13 countries including the UAE, UK, USA, Russia, Greece, New Zealand, India, Pakistan, Bangladesh, Philippines, Egypt, Iran and Iraq,” she added.-TradeArabia News Service