BenQ is vying to make further inroads into the Middle East market with its Joybook range.

Despite being a new entrant - it entered the market early this year - BenQ Joybooks have a strong presence in the retail segment in UAE, KSA & Egypt. Sales figures reflect an increase over 60 percent between the first and second quarters of 2008.

The company’s Middle East Sales growth has been further enhanced with the launch of the stylish S32W, S32B and A53 Joybook models. These models feature 13.3’ & 15.4’ widescreen displays, a smooth body with contoured lines and a laminated colour metal coating.

’We anticipate an overall sales growth of 60 percent in the second half of 2008,’ said Manish Bakshi, general manager, BenQ, Middle East and Africa.

’Going forward BenQ is pursuing an aggressive growth strategy which includes the release of some exciting products as well as continuing to increase our retail presence across the Mena region,’ said Bakshi.

The entire range of Joybook modes are available  in most of the retail & dealer outlets including Sharaf Digital, Emax, HyperPanda, Techlink & Computer Plaza in UAE, Carrefour, Spinneys, Compume & Hyperone in Egypt and Emax & Electro outlets in KSA.

Soon BenQ Joybooks will be available in Jacky’s outlets also.

’Our success in the Retail & dealer market is proof of the fact that our technological innovation is backed by good channel management and the right product and pricing mix,’ Bakshi said.

BenQ has partnered with leading IT distribution companies across the Middle East including BDL, Saudi Global Computers, International Business Systems and Doha Communications to achieve its growth targets.

The Joybook range available in the Middle East includes the Q41, R43, A53 S32W & S32B models which feature BenQ’s patented UltraVivid Technology to produce vibrant and sharp quality pictures even in variable lighting conditions.

They also come with Intel Core 2 Duo Processors, Windows Vista Premium, wireless connectivity and built in Bluetooth, Webcam and one touch backup processes. - TradeArabia News Service