Zimmerli of Switzerland, producers of the world’s best men’s and women’s intimates, have launched their range of latest Swiss collection in the UAE.

Zimmerli is a 137-year-old company, founded by Pauline Zimmerli-Bauerlin, a Swiss seamstress and teacher from Aarburg, Switzerland. Zimmerli-Bauerlin is also regarded as the founder of the Swiss knitting industry.

Made of natural fibres, these clothing have a fine finish, elasticity and ability to retain the shape even after frequent washes, said a company representative.

Their excellent ability to absorb moisture guarantees a high level of skin-friendliness and comfort making these undergarments a must-have for every wardrobe.

A niche luxury player, Zimmerli unwaveringly upholds and perfects its standards to stay at the top.

Zimmerli intimates are quite simply the world's finest and their treatment of the most wonderful of fibres gives new meaning to the words ‘top quality.’ Most of the work such as overstitching and edging is done by hand, she said.

Thus, the company, a small, niche-oriented producer of the finest undergarments and intimates, exclusively serves the most quality-conscious, upscale consumers worldwide.

'Whereas all other manufacturers of undergarments use ‘single’ yarns, Zimmerli uses the most luxurious yarn spun twice exclusively from the finest long-staple American Pima or Egyptian cotton. It means the gauge of the fabric is E50, which means there are 50 rows per 2.54cm instead of the usual 32 rows,' she pointed out.

The yarn is then combed to further eliminate the shorter, weaker fibres. It is twisted and doubled; to create two identical quality strands.

The twisting operation more than doubles its original strength. It is then run across a gas flame which burns off any protruding fibres to achieve maximum smoothness and sheen.

Similarly where most craftsmen of even very fine shirts concentrate mainly on the packaged appearance and their bottom line, the company uses only the highest count double mercerized cottons produced by Europe's few leading knitters.

The products are manufactured on the specially designed Zimmerli flat knitting machines. Based on the company’s special knitting technology the fabric is highly stretchable and clings to the body perfectly.

It returns to its original shape even after several washes. The shoulders are made seamless for added comfort.

Zimmerli uses the finest natural fibres - cotton, wool and silk - and today also top-of-the-line man-made yarns including the finest qualities of micromodal and lycra. The company also insists on perfect cutting quality because a double-mercerised fabric with enormous elasticity requires a sophisticated cutting technique by highly skilled staff.

Due to the excellent customer-led service and constant availability of deliveries, client orders are fulfilled within 48 hours. However, 2,300 articles are always in stock.

She said Zimmerli’s signature fabrics - the Royal Classic and Richelieu Rib - have no known competitors in the world, setting them apart from the rest. 'Lesser known fine fabrics include Royal Star, Timeless, Pureness, Fashion Rose.

Bamboo is also knitted without any side seam on the chest band and is decorated with fine French stretch lace which can be also worn as outerwear.

Zimmerli has an elite following among business leaders, film stars and VIPs from all walks of life.

The Zimmerli celebrity list includes Prince of Abu Dhabi, Prince of Qatar, Prince Charles, Bill Clinton, Mel Gibson, Michael Dell, Roger Moore, Sylvester Stallone, Anthony Hopkins, Ricky Martin, Danny de Vito, Jean-Claude van Damme, Kevin Klein, Kurt Russell, Kevin Spacey, Keanu Reeves, Tom Hanks, Tom Cruise, Robert de Niro and Denzel Washington.

The female admirers include Jennifer Aniston, Nicole Kidman and Jessica Alba to name a few.