Samsung Electronics, a global leader in the mobile phone industry, announced its strategic focus on the music phone category with the naming of Elissa as its 2008 music category brand ambassador.

Samsung also unveiled its flagship in the music category for 2008; the Impulz i450, a music-dedicated phone that brings both attractive dual-slider design and various multimedia features to Samsung’s impressive 2008 mobile phones lineup.

The company is aiming high with the launch of the company’s newest music phone that meets the needs and tastes of all music lovers on the move, said a company official.

The unique i450 package will also have 3 of Elissa’s hit singles Ayami Bik, Bastanak and Moush Kiteer Aaleik for a period of 1 year.

“It is my pleasure to be Samsung Mobiles’ brand ambassador for its music category. My partnership with Samsung is an ideal synergy with a brand that truly appreciates the importance of music in people’s lives” said Elissa.

“The Impulz i450 is a great phone and its advanced features make it easier for my fans to listen to my music wherever they go” commented Elissa on the new Impulz i450.

SB Kim President of Samsung Gulf Electronics said he was thrilled to be working 'with an internationally and locally acclaimed artist such as Elissa and we are looking forward to our year ahead together.'

“The Impulz i450 is the perfect solution for all music lovers on the move. We are confident that the combination of superior sound quality, dedicated user-friendly music controls, and advanced mobile phone features will drive today’s music phone segment”.

The Impulz i450 is a dual slider which slides up to reveal a spacious alphanumeric keypad for making calls and down to reveal metallic speakers. It includes a touch navigation half-wheel which is an innovative arc that enables users to easily navigate the device when the phone is held sideways, putting the display in optimal landscape view.

The phone features built in speakers that resemble professional stereo that appear when the phone slides down.

Impulz i450 is now available at a retail price of Dh1499 ($408) in all major electronics outlets across the Middle East and Africa.-TradeArabia News Service