ViewSonic Corporation has expanded its display technology innovations and is set to launch its new business and consumer product designs in the Middle East market.

ViewSonic is a leading global provider of visual display products.

In conjuction with the Consumer Electronics Show (CES), the company will showcase over a dozen new displays that push the boundaries of colour reproduction and image quality.

"These include desktop LED and LCDs; a broad line of true high definition (HD) 1080p HDTVs, a complete line of digital photo frames and a high-end home theater projector," said Alan Chang, managing director of ViewSonic Americas, Europe and Asia Pacific regions.

"Viewsonic has expanded its display technology innovations from the desktop to any room in the home with ease, style and affordability," he added.

"With new designs and enhanced feature sets, ViewSonic continues its heritage of display technology leadership. The VLED221wm, a 22-inch widescreen desktop monitor, leads the pack with the world’s first 12000:1 dynamic contrast ratio in a LED desktop display.

In addition, the Pro8100 home theater projector – the first in ViewSonic’s Precision Series – combines a proprietary image enhancement technology with leading-edge video processing for the highest quality and performance available in the market.

“ViewSonic’s 2007 ‘Big and Wide’ campaign set the pace in the Middle East by providing home and commercial users as well as gamers with the latest widescreen large format displays, ultra-portable projectors and new home cinema products,” said Aaron Fright, Regional Manager, ViewSonic Middle East & Africa,

“With the introduction of new product ranges to expand our portfolio, we are confident that ViewSonic will continue to build our share of the market across the Middle East through 2008.”-TradeArabia  News Service