French brand Guy Degrenne, manufacturer of exclusive home and kitchenware, is to open numerous retail outlets in the Middle East.

Al Khayyat Investments, a leader in retail franchising in the Middle East, has signed a master franchise agreement to exclusively operate the unique Guy Degrenne retail outlets in the UAE, Kuwait, Oman, Qatar and Bahrain and one flagship cookery school.
 
“We are delighted to announce this exclusive agreement with prestigious global retail brand Guy Degrenne,” said board member, Al Khayyat Investments, Ahmed Al Khayyat.

“We see huge potential for the furniture and home decoration sector in the region with more than 40,000 residential units being built annually until 2010, just in the UAE. We are confident that Guy Degrenne brand will experience immense success in the region,” he added.

A total of 15 outlets located in major regional shopping malls are due to open in the UAE, Qatar, Kuwait, Oman and Bahrain in the next two years following the signing.

“This is our first largest master franchise since our inception in 1947. Guy Degrenne will be the only brand in the Middle East to offer to customers both casual and formal ranges of porcelain, cutlery, glassware, kitchenware, table and kitchen linen and children’s collections in lively and colorful shops,” said head of Master Franchise Development, Guy Degrenne, Philippe Lassaux.
 
Through its hospitality division, Guy Degrenne already works in the Middle East with renowned hotel chains and airline groups such as Royal Air Jordanian and Qatar Airways.

The Guy Degrenne Gulf franchise agreement is part of the company’s aim to enhance its presence in all international markets. The France-based company has developed into a solid network with around 100 stores and concessions in more than 60 cities.

Al Khayyat Investments was chosen by Guy Degrenne after an extensive evaluation process of several retail companies in the region. – TradeArabia News Service