Oki Printing Solutions has added new territories to those managed from its Middle East operations in Dubai Airport Free Zone (DAFZA).

Seven new countries are to be managed from Dubai including those from the Asean region: Pakistan, Bhutan, Nepal, Bangladesh, India, Sri Lanka and the Maldives.

“We see this as another strong proof that we were right to open up Oki’s regional office here in Dubai,” said John Ross, general manager, Oki Printing Solutions Middle East. “We’ve expanded our operations in every way since we did. We’ve expanded our market share to take a clear number two slot in the Middle East A3 colour printer market, we lead a number of country markets and we have expanded our distribution network, our regional team and now we’re expanding our geographical coverage as well.”

Since Oki opened its Middle East office in November 2005, the company’s regional market performance has seen a strong expansion of its market share. Figures from market analyst and research house IDC show that Oki has built its regional share to become a clear challenger in a number of regional colour printing markets, including taking leadership of the high speed (33-44ppm) colour A3 market in the UAE across Q2 of 2007. The company has embarked on a number of regional market development initiatives, including channel development, training and certification initiatives through 2007.

 “We’ve been working hard to build on the great results we’ve been achieving in the region. The Middle East needed a strong alternative printing solutions vendor and we believe we’ve filled that gap with solutions that are not only viable competitors but actually offer better value, reliability and capabilities across the board. Now we’re going to be doing that across the ASEAN region, too.” “The fact that we’re doing so out of Dubai is a testament to the strong business support, transport and communications infrastructure that we’re able to rely on in the UAE,” he added.- TradeArabia News Service