NBD launches 'Lucky Swipe' campaign
Dubai , November 4, 2007
Network International and National Bank of Dubai (NBD) have unveiled 'Lucky Swipe,' a consumer-centric, card-based promotion that will set a new benchmark in merchant acquisition programmes in the region.
The promotion, which began on November 1 and runs for eight weeks, will include over 20,000 retailers across the UAE, merchants who have installed either Network International's or National Bank of Dubai's terminals at their check-outs.
'Together, Network International and National bank of Dubai are not just UAE's but the region's largest card solutions providers. We believe that our offerings represent a significant advantage for our customers - in terms of speed of transactions, speed of reconciliations and security,' said chairman, Network International, Abdulla Qassem.
'With the launch of 'Lucky Swipe' we are making another value addition to our offering by driving traffic and business to our merchant partners,' he added.
'As a service provider, we are always looking at ways to add value to our partners' businesses and offerings. The 'Lucky Swipe' promotion is part of our endeavors to significantly benefit our partners who have placed their trust in us by delivering more than what they contracted us for,' said general manager of Network International Ram Chari.
This promotion will accept credit and debit cards from all banks, whether issued in the region or from other parts of the world. Every consumer, making a purchase of AEDh100 ($27) or more, and paying for it by swiping his or her card at a Network International or National Bank of Dubai machine, will receive one entry into a draw.
Any transaction of Dh100 or more will be entered into the draw. This mega promotion offers prizes worth over Dh300,000 to the consumers, with draws taking place in January 2008.
Prizes include a grand prize of one fully loaded Hummer H3, twenty 32' LCD televisions, and hundred 10gm gold bars.Trade Arabia News Service