Giordano has launched its Giordano Junior Mid Summer Collection.

The new range is distinguished by its playful feel unleashing a sense of fun and freshness for this season, said an official spokesman.

In addition, this 100 per cent cotton collection is perfect for the summer, as it is designed specifically to allow little ones to play outside freely, stay fresh and look good despite the city's summer heat!

'It is a priority for parents that their kids are comfortable while frolicking outside during the summer months; at the same time maintaining a contemporary, fun and stylish look. This is what we at Giordano have worked hard to achieve with the 2007 Giordano Junior Mid Summer Collection' said executive director for Giordano, Middle East and Africa, Ishwar Chugani.

Giordano Junior Girls will definitely be a hit this summer, enjoying a playful look while outside in stylish tanks and skirts. To match the outdoor sporty mood, the girls may even go for more recreational and comfortable striped tees and woven dresses matched with worked upon skirts.

Adding to the trend setting fresh look, all the prints on the girls' tees and tank tops are in glitter. Such colorful prints and graphics are also found on the pilot suits, binoculars and fake tied up shirts.

Giordano Junior Boys are not left out from the ultra fresh, spirited collection; they too can take full advantage of its casual and cool designs. Enjoying a wide variety of turn up denims and multi pocket Bermudas, the boys may mix and match these with stripe tees featuring ultra-trendy graphic prints such as that of a guitar, sporty shoes and music player.

'All in all, the new Giordano Mid Summer Collection is ideal for our city's trendy little ones who want to stay cool and fresh in the summer heat, while enjoying their regular outdoor activities. While the girls can enjoy a playful look, the boys can enjoy the 'rock band' look; one of the themes in this season's collection,,' concluded Chugani.- TradeArabia News Service