Dubai Trade portal has launched a new marketing initiative to obtain direct feedback on its services from individual clients.

Under the scheme, representatives of Dubai Trade's Customer Care unit are holding extensive discussions with individual client companies in order to assess the quality of services delivered by the portal, in a proactive move to fine tune the online business solutions on its B2B platform.

Dubai Trade Director, Mahmood Al Bastaki, and his senior aides met representatives of Panasonic, a major user of the portal. The session also brought together representatives of three of the four Dubai World business units that are hosted on the website: DP World, Jafza, and Dubai Customs.

Panasonic Gulf FZE and Panasonic Marketing Middle East were represented by Johnson Soans, senior manager Supply Chain Solutions, Prasanth Edassari, general manager HRD, Andy Roney, chief information officer, Larry Christopher, Supply Chain Executive, and M Yoonus, Logistics Executive.

They discussed issues related to using DubaiTrade.ae for a range of services ranging from visa applications to issuance of gate passes and export bills.

'This exercise to gauge user opinion is a direct result of our customer-centric approach to providing service. It's our way of telling the clients, 'We come to you rather than you come to us' in quest of enhanced performance,' said director, Dubai Trade portal, Mahmood Al Bastaki .

'Since Dubai Trade is a new concept aimed at simplifying transactions across the vast supply chain, it is incumbent on us to not only spread awareness about it, but also to assess our performance at an early stage and adopt corrective measures where required,' he added.

Dubai Trade brings together a host of companies under a single umbrella, making them trade partners who now benefit from transparent and easy to use integrated trade activities.

With a single sign-in concept, customers are able to access different on-line services round the clock, seven days a week. A registered customer requires just a single password to access all these services and navigate seamlessly across the entire supply chain, from ports and customs to free zones and commodity exchanges.

Instead of going from counter to counter in different departments, they can conduct business efficiently from their offices at www.dubaitrade.ae.

DubaiTrade.ae will bring together over 50,000 companies that trade and interact with the Ports Customs and FreeZone Corporation into a single community.Trade Arabia News Service