As a part of Dubai Summer Surprises 2007 (DSS), Reef Mall, Deira's family mall, will host a series of high-voltage consumer events and promotions.

This year, Reef Mall hosts the 'Take 5 Million' promotion as part of the Dubai Shopping Mall Group (DSMG) initiative. On spending Dh200 ($54), shoppers will get a coupon to participate in this exciting raffle draw.

There are weekly draws of Dh500,000 making it a total prize worth of Dh5 million. Additionally, this year, shoppers can avail various discounts and offerings at retail outlets of the mall.

A part of the Saif Al Ghurair Group, Reef Mall kicked-off the season's events with the fantastic Global Surprises Week which started on June 21. Global Surprises Week at Reef Mall is all set to captivate audiences through cultural themed shows and activities such as the Chinese and Russian folk dances and their traditional wedding experience.

A major highlight of DSS at Reef Mall is the Kids Olympics from August16 to 26. During this period, the mall will be decorated and transformed into an Olympic stadium.

'In keeping with the vibrant theme of DSS, Reef Mall has all the ingredients for a summer fiesta with an amazing mix of fun, prizes and activities. Our aim is to spread joy and cheer to everyone, especially little ones who are surely going to be thrilled with the festivity at the mall,' said marketing support manager, Reef Mall, Abbasa Hameed Al Azzawi.Trade Arabia News Service