Bata on expansion spree
Dubai, June 21, 2007
Italian footwear brand Bata has opened its third store in Abu Dhabi as part of its regional expansion plan.
With the launch of its new flagship store at Al Wahda Mall, Bata now has six stores in the UAE, said a company official.
“When we brought Bata to the Middle East, we knew it would be a success right away,” said Reena Bedi, Marketing Manager, Shoe Mart, the company that has the Italian footwear brand’s franchisee licence in the Gulf.
“Bata’s high quality combined with its superior comfort and style make it the perfect choice for consumers of any age. There is something for everyone at a Bata store,' she noted.
'We are very pleased with the market response to the brand, and plan to open many more stores in the future,” she added.
The Al Wahda store marks the first Bata store to follow the new look of Bata Global. The sprawling 1,386 square foot store showcases the latest Bata collection including the Bata Premium range as well as luxurious leather bags, belts, jackets, and other accessories for both men and women. TradeArabia News Service