BurJuman, the region's premier shopping destination, will once again be a key sponsor of the Dubai Summer Surprises (DSS) 2007.

The high-end luxury mall will be spreading the universal message of 'Big Fun for Little Ones' this summer by hosting numerous activities and events representing all 10 weeks of DSS, starting with Flower Surprises Week on June 21 2007, the opening day of DSS which concludes on August 31.

'Initiatives such as DSS are integral to our success as they ensure the buoyancy of the UAE's retail industry by encouraging residents to spend the summer here and by attracting tourists from the neighbouring GCC countries, Europe and Asia,' said general manager, BurJuman, Eisa Adam Ibrahim.

'With its emphasis on luxury and style, BurJuman is the number one choice for high-end shopping and this year we anticipate a strong increase in footfall as we complement our unparalleled retail offering with exclusive in-mall events and entertainment, certain to be well-received by BurJuman's discerning clientele,' he added.

To be held from July 28th to August 5, as part of Adventure Surprises, 'Art Oasis', a event exclusive to BurJuman, will see the mall transformed into the region's largest art gallery with a wide range of exhibitions, cultural and entertainment activities for visitors to enjoy.

Another 'BurJuman' only event is the highly-anticipated Shayla and Abaya fashion show, which will take place daily from August 23 to 27, and is designed to help enhance interest in Arab folkloric clothing, steadily becoming quite the fashion trend around the world.

The mall is also a key venue for a variety of live entertainment, competitions, demonstrations, workshops and numerous interactive programmes highlighting each week's theme.

Some of the events visitors can look forward to include the free movie screenings during Art Surprises (June 28 to July 4), a trip to Fiji during Heritage Surprises (July 5 to July 11) and the famed Vivaldi Rock Violin Theatre Play, a unique modern adaptation of Vivaldi's Four Seasons, being performed daily during Nature Surprises (August 2 to August 8).

BurJuman is also participating in the Dubai Shopping Malls Group (DSMG) exciting summer promotion offering shoppers who spend Dh200 ($54) the fantastic opportunity to 'Shop and Win Millions.'Trade Arabia News Service