Al Sayer Soft Drinks Factory announced its partnership with Masafi to carry out distribution of Magic natural energy in the Gulf region. 

The announcement was made at a Press conference held in Dubai, which follows the signing of the partnership agreement that took place in Kuwait on June 3.

Al Sayer is a member of Al Sayer Group, a renowned trading giant and industry leader in Kuwait.

Al Sayer has invested over $10 million to support Magic natural energy in Kuwait markets in 19978.

The current estimated consumption of energy drink in the region is 20 million litres per day with Kuwait’s markets alone accounting for 1.25 million litres. 

Al Sayer to capture 10 per cent energy drinks market of the UAE in first year.

The Press conference was attended by Ashraf Abushady, CEO of Masafi., Loai Horan, general manager of Al Sayer Soft Drinks Factory, along with Mohamed Al Ghurair.

The high profile officers from Masafi, Al Sayer and an elite business community of the region also attended the ceremony.

Commenting on the move, Loai Horan, General Manager of Al Sayer Soft Drinks Factory said:

“Since its inception in 1998, Magic has established itself as a popular brand among consumers. Al Sayer-Masafi synergy will further propel the brand across the region.

“In order to establish a regional demand for our natural
product as well as meet increased interests; We are extremely excited about adding Magic natural energy to the lifestyles of consumers as a premium natural brand appealing to the health conscious also,” Horan added

Ashraf Abushady, chief executive officer at Masafi, stated: “Today’s fast changing lifestyles has created the need for beverages that are ready-to-drink and 100 per cent natural. Masafi-Al Sayer synergy is to offer the consumers with uniquely refreshing offerings such as Magic natural energy to fulfill their daily needs.

“With the consolidation of widest and the strongest distribution network of Masafi Co. and the most established operational capabilities of Al Sayer Soft Drinks Factory in the region, Magic natural energy will be available to the consumers very soon.

Made from all natural ingredients, Magic natural energy is nature’s recipe to attain alertness, concentration and focus in today’s complex environment.

Magic provides the body with an energy kick while sharpening senses, quickening reflexes and enhancing coordination.

All this makes it the most suitable for revitalising physical and mental energy.

Al Sayer anticipates that this Swedish natural energy drink will bring a unique offering to the fast burgeoning marketplace for energy drinks in the region.

“In today’s stressful lifestyle, it is becoming increasingly important to recoup day’s energy, physical strength and mental well-being. With the unique blend of selected natural ingredients, Magic energy drink formulation works in various stages with a carefully balanced combination of Guarana, Ginseng and other active ingredients for a long-lasting effect,” said Horan.

The Magic range of products comprises of Natural Energy, Mind Booster, Recovery and Recovery with peach and red berry flavours. Based on the Swedish formula, Magic Energy drinks provide a natural form of energy kick for both the mind and body.

Masafi, with the paid-up capital of approximately $5.5 million, has invested heavily in projects that benefit the community, sponsored international sporting events such as Dubai Desert Classic and the ATP tennis championships, and partnered with the international humanitarian and medical relief organization, Medecins Sans Frontieres, to create awareness and generate funds for refugees around the world.

The partnership with Al Sayer is an addition to its already established client portfolio.   

Al Sayer Soft Drinks Factory (ASDF) was established<