Family firms, which represent around 75 per cent of the private sector economy in GCC, outperform non-family firms by 15 per cent, and their continued success is a vital contributor to overall GCC growth, a report said.

Family firms, which represent around 75 per cent of the private sector economy in GCC, outperform non-family firms by 15 per cent, and their continued success is a vital contributor to overall GCC growth, a report said.

The unique strengths of GCC family firms hold important insights for economic forecasters, policy planners and business leaders looking for growth, added the new research by Oxford Strategic Consulting (OSC), an Oxford and GCC based Consultancy that specialises in building human capital across the GCC and in Europe.

The research found that GCC family firms possess particular advantages that give them a unique competitive edge.

Firstly, 50 per cent of GCC family owned firms are involved in more than five sectors, which means that they spread risk, are more resilient to downturns in one sector, and can rapidly move into growth markets – although they can be spread too thinly.

GCC family companies also benefit from a distinctive leadership style OSC terms the Gulf Arab Leadership Style. OSC research found that this leadership style focuses on relationships and loyalty, which positively impacts employee engagement, productivity and retention.

The most successful family firms are also unusually integrated with the government and consequently more aligned with their country’s objectives. Much of their economic success is related to providing stability and a strong cohesive link between national and private sector strategies and objectives.

Yet GCC family firms do face challenges, the report said.

For example, a typical family business in GCC must grow at a rate of 18 per cent a year in order to maintain the same family wealth across generations. Family firms also face difficulties when assessing family members, which can be a touchy subject, and ultimately determining a successor. Similarly, family firms often struggle with how to ‘fast-track’ sons into important leadership roles.

It is clear that not all GCC family firms follow strategies as they appear in traditional business textbooks, said OSC.

A family’s business strategy may, for example, be more concerned with preserving the family name rather than generating profits. It is precisely the unique qualities of GCC family firms that enable these companies to continue to defy expectations and serve as key drivers of regional growth. – TradeArabia News Service