Binzagr Company, a leading distributor in Saudi Arabia, has purchased 163,453 sq m of land in the Industrial Valley at King Abdullah Economic City (KAEC) to set up a new logistics centre aiming to bolster its customer services.

The new facility will also guarantee the quality of Binzagr’s products, in addition to enhancing the speed, flexibility of movement and transportation of its products around the kingdom through the land bridge.

The new land purchase will add to its previous acquisition of 300,000 sq m in the Industrial Valley. Construction is expected to commence by Q2 2018 and the first production line is scheduled to be operational by Q3, 2019.

Establishing these new facilities reflects Binzagr’s confidence in the Industrial Valley’s standing, as well as the features that characterise it as a major logistics centre on the Red Sea serving the entire region including Saudi Arabia, the GCC countries, and the Middle East and North Africa (Mena) region.

“We are very pleased and proud that Binzagr has decided to expand their presence in the Industrial Valley based on their future business needs,” said Fahd Al Rasheed, managing director and Group CEO, King Abdullah Economic City.

“By making this further investment, Binzagr recognises KAEC-IV as the main logistics hub on the Red Sea and in the entire region. In addition, the land bridge will enable us to easily reach all regions of the Kingdom.”

Al Rasheed also expressed his pride in the growing number of investors in KAEC, which shows the prestigious standing the city has acquired as one of the largest and most important investment destinations regionally, as well as one of the most prominent business incubators for both local and international investments in the kingdom.

The Industrial Valley’s strategic location and its unrivalled transportation facilities, including King Abdullah Port, which is capable of serving the world’s largest container ships, and the city’s connection to the national road network, link KAEC to local and overseas markets, enhance opportunities for commercial growth and provide job opportunities for citizens.

Currently, Binzagr Company distributes over 1,500 stock keeping units (SKUs) comprising 55 leading brands spread across 28 categories.  The company’s consumer product portfolio includes ambient food and drinks, chilled and frozen food products, personal and home care products, and automotive tyres.

“We have gained the trust of local consumers by offering our high quality products over a period of many decades,” said Abdullah Binzagr, CEO and chairman of Binzagr Group.

“As always, we have absolute confidence in the Saudi economy and our expansion in the Industrial Valley aims to support the company’s future growth and promote our leadership in the field of product distribution and the FMCG (fast moving consumer goods) sector.

“We are confident that our investment in King Abdullah Economic City will support our efforts to make a difference in our products and services, in addition to adding value to all those customers who consume our products. We believe that the outcomes will show as soon as we start operations in our new location at King Abdullah Economic City,” he added.

Ayman Mansi, CEO of the Industrial Valley in KAEC said: “Binzagr is a valued tenant company in King Abdullah Economic City. As one of the leading distribution companies in the Kingdom of Saudi Arabia, operating with the highest international standards and relying on high quality networks, Binzagr is a brand name we rely on to add value. This is in line with our ambitions to supply local and international markets with high quality products, based on the variety of products offered by the company and the special standing they’ve had with Saudi consumers throughout the generations.”

“The logistics services sector attracts special attention since it is our largest sector and is growing at an accelerating pace, which makes the Industrial Valley a major destination and an advanced supply point for logistics and industrial services, due to its location and logistics linkage,” he added.

KAE) is the largest privately-funded new city in the world. Situated on the west coast of Saudi Arabia, covering an area of 181 sq km, approximately the size of Washington DC. It comprises King Abdullah Port, the Coastal Communities residential districts, the Industrial Valley and the Hejaz district, which includes the Haramain high speed rail station. The city is under development by Emaar, The Economic City, a publicly listed Saudi joint-stock company established in 2006. – TradeArabia News Service