Global auto brand Borgward unveils big Dubai plans
, November 4, 2017
German auto brand Borgward is set to introduce its renowned brand of aesthetics and performance to automobile enthusiasts across the GCC during its debut participation at the upcoming Dubai International Motor Show.
Borgward occupies a prominent place in German automotive history. Founded by automotive genius Carl FW Borgward in Bremen in 1919, the company was the third largest German automotive manufacturer during its prime.
It was formerly the largest German automotive exporter, with its consignments to Europe, North and South America, Africa and Asia accounting for more than 60 per cent of Germany’s total automotive export volumes.
Borgward successively broke 51 world racing records prior to its long industry hiatus.
Since 2015, the group has embarked on an ambitious campaign to reestablish the global prominence of its brand. Borgward unveiled its first sport utility vehicle during the 2015 edition of the Frankfurt International Motor Show (IAA), the world’s largest motor show, and released several models afterwards to expand its market share.
The company launched its modern four-door, four-seat electric coupe interpretation of its iconic Isabella concept sedan at IAA 2017. The original Isabella achieved global sales of more than 200,000 units during its production run from 1954 to 1962.
Borgward is now all set to showcase its user-friendly intelligent models featuring competitive German-made technology at the five-day Dubai International Motor Show which opens on November 14.
The newer generations of Borgward automobiles have been earning global acclaim for craftsmanship, intelligence, progressiveness and accessibility.
In April the company unveiled its Market Strategy for the Middle East, followed a few months later by the announcement of plans to tap the GCC markets with an emphasis on delivering revolutionary automotive customer care and setting new industry benchmarks.
As the commercial hub of the GCC, Dubai was a natural choice for initiating Borgward’s regional thrust, , said a company spokesman.
The flagship models to be displayed at Dubai International Motor Show 2017 embody the top auto brand's focus on introducing models in the GCC with renowned German automotive technology, performance and design, he added.-TradeArabia News Service
