The Genesis G80 Sport has been recognised as a finalist in the 2017 International Design Excellence Awards (IDEA), organized by the Industrial Designers Society of America (IDSA).

The organisation praised the G80 Sport for its elegant, powerful lines and athletic appearance, said a statement.

The Genesis G80 Sport pushes forward the modern luxury experience, breaking through convention. A focus on mindful innovation blends the needs of the driver with technological feasibility, while an emphasis on the brand’s Korean heritage creates a meaningful balance between luxury and respect for the individual driving the car, it said.

The design concept is based on retaining the harmonic proportions of the G80 in combination with a more sporty side profile.

“Our brand is built on design, and the balance of beauty and functionality,” said Luc Donckerwolke, head of Genesis design. “The G80 Sport being named a finalist in the prestigious International Design Excellence Awards is validation of those efforts. Genesis design is inspired from pure expressions of inner beauty which embody the perfect harmony between engineering and design. It’s great to get support from others in the design community for something that we’ve put so much passion into.”

The design is inspired by an athlete waiting in the start position for the starter’s signal. Concise, copper-coloured elements connect the exterior and the interior design. The G80 Sport also incorporates a three-spoke leather steering wheel, genuine carbon fiber interior trim, leather sport seats and unique 19-inch wheels that are just some of the exclusive design and performance features.

“As the world’s newest luxury car brand, we are defining what our name stands for,” said Mike Song, head of Genesis operations for Africa and the Middle East. “With the G80 Sport, we prove that our attention to the smallest detail is creating products that are truly outstanding among their competition.” – TradeArabia News Service