New Ford Ranger pickup sets new benchmark
DUBAI, March 22, 2016
The new Ford Ranger has set a new benchmark for pick-ups with a bold and rugged new design that is smart and stylish, matched to an all-new interior that places the emphasis on space, quality and comfort.
Tracey Delate, general marketing manager, Ford Motor Company sub-Saharan Africa region, said: “When you look at how our customers use their vehicles, it’s important that a Ranger looks and functions as a tough, dependable tool.
“Our design team saw an opportunity to give the new Ranger extra tension, and to emphasise ‘Built Ford Tough’ design elements like the outboard nostrils – all while maintaining the new Ranger’s excellent aerodynamic characteristics.”
The design has been defined by a strong new trapezoidal grille, flanked by imposing chiselled projector headlamps that are shaped to flow into the front wings.
The lower part of the front bumper design incorporates a brush guard and is styled at the ends to include recessed driving lamps.
The colour options are largely unchanged from the outgoing range, except for the new Wildtrak’s popular orange which will change to Pride Orange.
Each of the new Ranger series has its own distinguishing features, designed to provide a distinctive visual identity between model lines.
The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers.
“The interior of the new Ranger pickup is sleek and modern, with a strong technical aspect to it. Accentuating the design, we’ve chosen materials that are stylish and attractive while being durable enough to handle the harsh life of a working vehicle. The interior may look more car-like, but it’s as practical as ever,” said Delate.
Strong horizontal lines run across the width of the cabin, with the attractive new ‘Beam’ style dashboard design imparting a sense of spaciousness. A clear distinction is created between the upper and lower levels, and places the focus on the central eight-inch touchscreen (on selected models).
The new dashboard is common across all new Ranger derivatives, except for the entry-level base that uses the carry-over dashboard.
The equipment and specification levels have also been updated to reflect the latest technology that Ford offers. Behind the steering wheel, a high-tech new dual four-inch TFT instrument cluster provides drivers with information about the vehicle, 4x4 driving data, multi-function computer as well as entertainment, phone and climate control details at a glance.
It has also been fitted the new Ranger pickup with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.
For extra convenience, the new Ranger features a 230-volt power socket (in the Wildtrak) that can be used to power a laptop computer or other mobile devices anywhere, from a work site to a family road trip. - TradeArabia News Service
