Kia Motors unveils all-new Optima at Dubai motor show
DUBAI, November 19, 2015
Kia Motors Corporation recently launched the all-new Kia Optima at the Dubai International Motor Show.
The fourth-generation Optima, which made its premiere at the 2015 New York International Auto Show, is expected to increase Kia’s regional market share in the competitive D-segment, said a statement.
The Kia Optima plays an important role in the Kia Motors product line-up, introducing the brand to an increasing number of new customers, it said.
Since the third-generation model launched in 2010, with its distinctive look, high quality interior and high-tech image, the Optima has offered buyers something fresh and different in the D-segment.
It acted as the catalyst for the five-year, design-led transformation of Kia’s product range, with a combination of technology, design and refinement changing the way that people saw the Kia brand.
The all-new Optima features a modern, new exterior, a bold interior design with more space for all occupants, an array of new technologies and a wide choice of efficient powertrains, said the statement.
Retaining the sporty image that has helped the Optima become one of Kia’s best-selling models worldwide, the latest generation of the car offers greater refinement, improved ride and handling and higher quality over the outgoing model, as well as a new high-powered Optima GT model, it said.
The new model will be on sale across all Middle East and Africa markets in the first quarter of next year, it added. - TradeArabia News Service
