Harley-Davidson has opened a new showroom in Dubai Investment Park, marking its second location in the Emirate and the fourth in the UAE.

The new 1,481-sq-m Harley-Davidson Desert Pearl showroom was inaugurated by Humaid Abdulla Al Masaood, son of Abdulla Al Masaood, chairman of Abdulla Al Masaood & Sons Motorcycles, dealers for the iconic motorcycle brand in the UAE.

The new location in Dubai Investment Park complements the current showroom on Sheikh Zayed Road and provides customers in Dubai with more choice and convenience when choosing a new iconic motorcycle.  Both showrooms have a full range of motorcycles for sale as well as a selection of clothing, parts, accessories and authorised service departments.

The launch follows the renovation of the Harley-Davidson facility in Mussafah, Abu Dhabi in 2012 and the inauguration of a new Fujairah showroom which was opened in 2014 to provide easier access for customers in the Northern Emirates.

“The official launch of the new Desert Pearl showroom is a significant milestone for Abdulla Al Masaaod & Sons Motorcycles LLC,” said Steve Davis, general manager of Harley-Davidson UAE.  “As a passionate fan and rider of Harley-Davidson® motorcycles, I know there is a great demand here in the UAE for state of the art showrooms and facilities which truly highlight the quality of the products we have to offer.”

Derek Less, country manager of Harley-Davidson Mena said: “Harley-Davidson Desert Pearl is like no other showroom in the UAE.  We have selected the very best interior design to ensure our customers get that ‘wow’ factor the moment they walk in.  

“The retro-inspired, dark custom interior has a ragged urban look which is perfectly suited to the ethos of the Harley-Davidson brand.  We can’t wait to receive our customers here and show them the very best we have to offer.”

Harley-Davidson Desert Pearl is currently showcasing the finest 2015 motorcycle models, including the CVO Softail Delux, factory customized limited edition bikes, as well as the Road Glide Special, and the Ultra Limited Low.

Arriving in October, the new 2016 fleet will includes the updated Iron 883 & Forty-Eight Dark Custom  Sportsters, new S Series Cruisers with Twin Cam 110B engine and an all new Road Glide Ultra. – TradeArabia News Service