Cooper Tire, a global company that specialises in the design, manufacture, marketing and sales of tyres, has announced that it will be the official tyre sponsor of this year’s Dubai International Motor Show.

The announcement was made during a visit by Jeff Schumaker, vice president and managing director of Cooper Tire for Europe and the Middle East, to the region this week, said a statement from the company.

The sponsorship will mark the tyre brand’s first move to increase its presence across the Middle East ahead of a series of new product arrivals over the coming months, it added.

US-based Cooper Tire has been supplying the automotive industry with world class tyres since 1914, and currently markets its range of products via eight regional dealers across five Middle East countries.

Working with its regional partners, the company is planning to expand its reach over the coming months and years as a demonstration of its reinforced commitment to the region.

Cooper Tire produces a full range of car and 4x4 tyres, which have been designed and developed to match the demands of today’s vehicles.

The brand’s relevance in the Middle East continues to grow as it leads the industry with the production of one the strongest 4x4 tyre ranges in the world.

Cooper tyres are selected for countless applications, including the Dakar Rally, showcasing the brand’s ability to provide products that perform to the highest standards across some of the world’s most diverse terrain and climatic conditions.

Schumaker said: “The coming 12 months is set to be hugely important for the company in the Middle East and partnering with the region’s leading automotive event is the perfect platform for us.”

“We are looking forward to making our mark on the Middle East and bringing our customers some for the most cutting edge products that are designed for thousands of miles of excellent service,” he added. – TradeArabia News Service