EMC launches Mercedes-Benz GLA in Abu Dhabi

Emirates Motor Company (EMC), the Mercedes-Benz authorised distributor in the emirate of Abu Dhabi and the flagship company of Al Fahim Group, has launched the new Mercedes-Benz GLA in Abu Dhabi, UAE.

The new model was unveiled recently at a press conference held at Fairmont Bab Al Bahr Abu Dhabi.

The event was attended by Kamal Rafih, general Manager of EMC; Dirk Fetzer, director of sales and marketing at Daimler Middle East and Levant, and as well as local media representatives.

The four-cylinder GLA is highly manoeuvrable around the city, lively on the open roads beyond the metropolis, and dynamic and efficient on the busy streets and highways. With its highly flexible and superior quality interiors, EMC’s latest offering reinterprets the crossover concept in an innovative and contemporary manner, fitting perfectly into the day-to-day urban lifestyle, said a statement from the company.  

A particularly rigid body structure provides a reliable basis for GLA that has an engine power of 155 kW (211hp). The engine features the ECO start/stop function and complies with the Euro 6 emissions standard. The model exclusively features a radiator grille with two silver-painted louvres and chrome inserts, as well as a 19-inch five-spoke light-alloy wheels and a twin-pipe exhaust system with chrome-plated tailpipe trim integrated into the bumper, it added.

Speaking to the media, Rafih said: “The launch of the Mercedes-Benz GLA within the ‘new generation’ vehicle segment articulates EMC’s priority to target youngsters while catering to the growing demand for crossover SUVs in the UAE.

“We are proud of the achievements made by EMC as the authorised distributor for Mercedes-Benz in the Emirate of Abu Dhabi. With the launch of this new segment of vehicles, including the CLA four-door coupe, the sporty A-Class, and the all-new GLA now available across our showrooms in Abu Dhabi and Al Ain, we expect to achieve record sales in the current financial year.”

Rafih added: “As a high specification crossover SUV, the GLA exceeds the expectations of our customers, particularly the youth segment, through incorporating the latest technologies that distinguish newer Mercedes-Benz models.

“The luxury brand has also paid attention to fulfilling the wish lists of our customers in the Mena region through integrating high-quality design and luxury elements in these best-in-class vehicles. Our efforts supports Abu Dhabi’s growing importance as one of the top markets for Mercedes-Benz in the region,” he said.

“The Mercedes–Benz GLA sports innovative features and technologies ensure the highest safety on roads, while offering customers unmatched fuel efficiency, making it the perfect day-to-day motoring companion for young people. I am confident the all new GLA will give motoring-enthusiasts the best experience behind wheels, setting new benchmarks in the category of the new generation of crossover SUVs,” Rafih added. - TradeArabia News Service