Xerox has launched an analytics platform that analyses anonymous data created by millions of commuters who buy and use tickets, quickly and accurately.

It presents the information with user-friendly graphics, making it easy for transport and parking operators to better understand and predict commuter needs.

Xerox’s new Mobility Analytics Platform (MAP) provides a new city-wide picture of transportation operations including, adherence to schedules, passenger-loading levels and car park utilisation rates.

Using data analytics algorithms and visualisation technology from the Xerox Research Centre Europe, it can predict, for example, where passengers will alight and the impact of varying factors such as running ahead or behind schedule and the weather.

Jo van Onset, group president, International Public Sector, Xerox, said: ”MAP gives operators the keys to improving the quality and adoption of services. Xerox’s MAP innovation is a major contribution to the development of improved urban mobility.”

The Australian city of Adelaide, which has embarked on a 30-year urban development plan, is piloting MAP to improve its public transport services by analysing people flows between different sectors of the city.

Meanwhile, Vinci Park, a leading parking space provider, is testing the system in Neuilly, a town in the western suburbs of Paris, where it manages on- and off-street parking.

The operator is using MAP to better understand how its off-street car parks are used. In a second step, this parking information will be combined with MAP’s advanced customer profiling features to predict future demand for parking, inform Vinci Park on how to modify prices, identify when extra access lanes are required or even where new car parks should be created.

Albert Feuga, parking management system, Vinci Park, said: “With MAP we now have a user friendly graphical tool that allows us to analyse quickly and accurately the use and revenues of our car parks.

“MAP also allows us to understand the behaviour of our customers and better anticipate demand and manage flows.” - TradeArabia News Service