Nissan Leaf’s sales up by 33pc
DUBAI, January 29, 2015
Nissan Leaf, the automobile company’s compact five-door hatchback electric car, has smashed its own sales record with a 33 per cent increase in sales in 2014 over the previous year
The sales for Nissan Leaf took more than a quarter of the increasing electric car market share with 14,658 sales.
This year, the Nissan Leaf has been joined by a high number of new entrants into the electric vehicle market and has emerged as the leader on a global, US and European basis, said a company statement.
Last year was the fourth year in a row that the electric family car has topped the zero-emission sales charts in Europe, it added.
Guillaume Cartier, senior vice president of sales and marketing at Nissan Europe, said: “We can now see the impact that word of mouth is having on our sales, with 95 per cent of our customers happy to recommend their car to a friend and 50 per cent saying they would never go back to diesel or petrol.”
“This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan Leaf sales continue to grow," he added.
Cartier continued: "Data from our CarWings telematics system - shows us that Nissan Leaf drivers drive 40 per cent more kilometres than the European average for petrol or diesel cars, covering over 16,500 km per year.”
“This data demonstrates that this car is the primary car for many households and that is changing the consumer perception of electric cars,” he concluded.
The Nissan Leaf was launched in early 2011 in the European market, followed by a revised version introduced in mid-2013 with over 100 improvements led by customer feedback.
The Nissan Leaf is built in Sunderland, UK, with batteries constructed in a new purpose-built facility on the same site. In June 2014 the 100 per cent electric Nissan e-NV200 light commercial vehicle was launched, built at Nissan's Barcelona factory, with batteries from Sunderland, it added. – TradeArabia News Service