Rolls-Royce Motor Cars is expanding its bespoke operation due to growing customer demand for such items, a trademark service by the British manufacturer of super-luxury motor cars.

The bespoke operation, based at the home of Rolls-Royce Motor Cars at Goodwood in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of the year. It will bring the total number of bespoke experts throughout the business to over 50.

This year has seen a significant increase in customer demand for personalised features, transforming the brand's super-luxury cars into unique hand-crafted masterpieces which are as individual as their owner’s fingerprints. Operational support functions will also expand in various areas including product marketing and sales.

Bespoke operations are not limited to design and development of automotive parts. It also allows the company’s customers the luxury of commissioning motor cars to suit their personal lifestyles. Examples are as versatile and unique as picnic sets that are colour-matched to a car’s interior, carefully selected luxurious interior materials or the creation of seamless storage for an owner’s favourite belongings, it said.

“The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce, so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today”, said Jolyon Nash, member of the board and director, sales and marketing.  – TradeArabia News Service