Suzuki Saudia, the sole distributor of Suzuki vehicles in Saudi Arabia, recently organised a familiarisation trip for its employees and customers to the Maruti Suzuki factory headquarters in India.

The trip, which included selected employees from all departments of the company, was in line with Suzuki Saudia's strategy to boost employee performance and increase annual sales, a statement said.

“This initiative complements our ongoing commitment to further enhance employee relations and morale, while also enabling key staff members achieve optimum performance as well as our relations with the customers who had great deals with us,” said Maher Al-Nabawi, deputy general manager, Suzuki Saudia, part of Bamarouf Group.

“We believe that this trip to Maruti Suzuki in India would have significantly benefited the participants, which in turn will translate to better sales of Suzuki vehicles in Saudi Arabia this year and a token of appreciation to our customers who made fleet purchases,” he added.

“Such initiatives, which we hold as part of our social corporate responsibility program, have delivered very positive results in the past. Efforts such as these are a major factor facilitating us to develop innovative methods to reinforce our relationship with our employees and our clients and the community we operate in,” Al-Nabawi concluded. – TradeArabia News Service