Blends & Brews Coffee Shoppe, the UAE-born chain of international coffee shops owned by Thumbay Group, recently opened a new outlet at the Department of Land & Real Estate Regulation, Al Jurf, Ajman.

Introducing the new technology that lets customers get their photos printed on their lattes and cappuccinos, Blends & Brews marked the ‘Year of Zayed’ by printing the photograph of the late Sheikh Zayed bin Sultan Al Nahyan, the Founding Father of the UAE, in the first coffee made at the inaugural function.

Yafea AlFaraj, general director of the Department of Land & Real Estate Regulation, said: “We are happy to have Blends & Brews Coffee Shoppe here, to serve the employees and visitors at the department. The outlet has an impressive design and good taste.”

A fast-growing chain of coffee shops with ambitious global expansion plans, Blends & Brews operates multiple coffee shops in the UAE, in addition to an outlet in Hyderabad, India. The growing popularity of the brand has ensured its presence in major shopping malls, offices, universities, government offices, hospitals, health clubs, etc. and the numbers are growing. It has a drive-thru outlet in Ajman, as well as ELITE outlets catering to upmarket customers.

“The strategic plan of Thumbay Group includes the addition of 100 Blends & Brews outlets by 2022, and extend franchise offers to partners in countries including India and the Mena region,” said Dr Thumbay Moideen, founder president of Thumbay Group.

In addition to hot and cold beverages including its signature blends, Blends & Brews also has a short-eats menu designed in accordance with the local palate, to ensure quick service to customers without having them wait. Blends & Brews also has its own range of sugar-free delicacies including drinks, cookies and cakes.

The stores are designed as attractive open spaces and the interiors are coffee-themed, based on the concept of modernity. The Baristas are professionals who are keen on giving customers a taste of the brand’s values, besides great coffee.

Farhad C, director of the Hospitality Division of Thumbay Group said: “Like all our other outlets, the new Blends & Brews coffee shop too endeavours to provide the best and most satisfying coffee experience to customers. As the brand is growing, our priority is to maintain quality and consistency. We are in the process of innovating new beverages and food menus in line with the trends of the seasons. Moreover, we are focusing on staff quality and retention as well as increased efficiency and profitability.” – TradeArabia News Service