Al Ain Water, a major bottled water brand in the region, has expanded its product portfolio with the introduction of Al Ain Zero, a new sodium-free bottled water variant.

“Al Ain Zero comes as our definite answer to a very strong consumer need, critically expanding the options of health-conscious consumers,” said Fasahat Beg, executive vice president of Agthia in charge of Water, Beverages and Dairy businesses.

“As the leading bottled water brand, we are committed to being in constant touch with evolving consumer needs – and ahead of the curve. This is a key driver behind our long-term business strategy and makes innovation a top priority of ours.”

The launch of Al Ain Zero comes at the backdrop of Al Ain Water achieving 23.2 per cent volume share. “Our position as the clear no.1 has been solidified, giving us room to focus on diversifying our portfolio, and tapping into growing consumer trends with targeted product propositions in the UAE and the GCC,” added Beg.

Al Ain Zero is available in all leading retail outlets, and comes in 3 different size formats - a 330ml bottle, a 500ml bottle and a 1.5 litre bottle. – TradeArabia News Service