One hundred and one celebrities are coming together to raise funds for refugees worldwide by donating their jeans to be painted by fashion designer and artist Johny Dar, for a project called ‘Jeans for Refugees’.

The celebrities include Kate Moss, Emma Watson, Daniel Radcliffe, Sir Elton John and Usher, and all proceeds of the fundraising are going to the International Rescue Committee, a global charity organisation whose focus is refugees.

Each pair of jeans will be made into an individual art piece and will be exhibited at the Saatchi Gallery in London. At the end of the exhibition, the pieces will be auctioned off at a special online fundraiser, a press release said.

Johny Dar commented: “The refugee crisis has had an impact on everyone — it moves us all, it concerns us all.  The concept behind 'Jeans for Refugees' is to spread a message through art, to create positive change and empower people to collaborate for a common goal, painting a new paradigm and inspiring a brighter world.”

He will be painting the jeans as a live art performance in a refugee camp for 7-10 days, during which he will paint non-stop every day, exploring the endurance and determination needed by millions of refugees as they seek to complete their journey and fulfil their shared dream of a new home and beginning, the press release added.

Dubai-based PR firm White Water PR has been contracted to generate awareness of the campaign among people in the region. –TradeArabia News Service