Emirates Refreshment Company (ERC), also known as Jeema Mineral Water, has appointed Unikai Foods as exclusive distributor of Jeema mineral water and ‘O Cola’ brand carbonated soft drinks for the Emirate of Abu Dhabi, UAE.

Following this agreement, Unikai will create 10 distribution routes for Jeema mineral water and carbonated soft drinks under the name ‘O Cola’.

The major contract was signed by Abdulla Al Qubaisi, ERC's chairman, and Mana Mohammed Saeed Al Mulla, chairman of Unikai. The agreement is forecast to expand sales of Jeema Mineral Water and ‘O Cola’ soft drinks to 1.3 million cartons in 2016.

“Using our 40 years’ experience in the UAE and beyond, we seek to boost the distribution network of Jeema Mineral Water Company in Abu Dhabi, Al Ain, and western region,” said Al Mulla. “Jeema is a trusted name in mineral water industry, and its products will be available all the way until the border of Saudi Arabia. We share the same quality standards as ERC and we are confident of the success of this collaboration.”

Al Qubaisi said: “We are relying on Unikai Foods extensive network to penetrate new areas across the UAE. We have studied the market thoroughly, and we think Unikai Foods is our ideal experience partner.

“Unikai will create 10 routes; five in Abu Dhabi, three in Al Ain and two in western region area. Jeema Mineral Water is available in various servings, and variety of sizes and package dimensions to suit diverse requirements. We take pride being the only exclusive pure mineral water company in the Middle East to provide this unique product.” – TradeArabia News Service