Fitness First Middle East (FFME), a leading fitness brand, has launched its brand new three-in-one concept Studio, scaling new heights of fitness innovation and expertise.

 

Providing a unique fitness experience, the boutique Studio will bring together three concepts of XFit, X:30 and BoxX along with other exclusive fitness classes, said a statement.

 

Led by expert fitness coaches with a focus on high intensity interval training in a supportive and social environment for all fitness levels; the studio covers three zones: LIFT, BOX and HIIT, for a fitness experience.

 

Located at Business Central Towers in Dubai Media City, the purpose-built studio offers a variety of fun, high intensity and dynamic exercises aimed at achieving maximum results in a short space of time. 

 

These include X:30, BoxX, XFit Daily Extreme Exercise Program (DEEP), among others. The studio will also offer kids classes suitable for six to 14 years old who are the future members. 

 

The Studio is fitted with an extensive range of Woodway Treadmills, Assault Bikes, Dynamic boxing ring, a rig, Rogue equipment, Kettlebells, and other functional training equipment.

 

The new facility is Fitness First’s inventive definition of fitness with a difference, offering electricity free (self-powered) and functional based equipment to maximise use of your full body along with variations in workouts to create variety and avoid repetitive routines.

 

George Flooks, chief operating officer, said: “At Fitness First we practice what we preach – not only do we push our members to ‘Go Further’ but apply the same philosophy in launching new, innovative concepts and training systems. 

 

"An encouraging response to our high intensity concepts such as XFit and X:30 and an undying enthusiasm amongst members to achieve optimum fitness and endurance levels in minimum timeframe; encouraged us to develop and introduce this boutique Studio concept.”

 

“When you put the three together it offers a variety of strength, conditioning and cardio training under one roof. These classes are for the individuals who want a 30-45 minutes blowout, in and out, they don’t have to think about their workout as its instructor led, so ready, steady, go!” added Flooks.

 

The Studio has bespoke interior that is different from other Fitness First clubs to motivate members in a dynamic and innovative fitness environment. To cater to a wider consumer base from beginners to seasoned athletes and fitness fanatics, Fitness First’s certified coaches will develop tailor-made daily workout routines and fitness schedules that can be adapted to individual fitness levels. 

 

The fitness options and exercise regimes have also been designed to specifically match the type of fitness concepts offered. - TradeArabia News Service