Following the successful launch of the new platform CYT "Create Your Taste" in Dubai last year, McDonald’s UAE now brings the unique concept for the first time in Abu Dhabi.

The new McDonald’s store in The Mall at World Trade Center, set to open this week, will give customers the option of using a large touchscreen self-ordering kiosk to build custom burgers as part of the Create Your Taste program.

The expansion is in line with the 2016 plan to become more accessible to people in all areas across the Emirates.
 
Commenting on the opening, Rafic Fakih, managing director and partner at McDonald’s UAE, said: "We are excited to reveal the first restaurant in Abu Dhabi offering guests to order customised burgers through the CYT self-ordering kiosk.”

“McDonald’s UAE looks forward to welcoming new customers at our store in The Mall at World Trade Center Abu Dhabi and to extending the “Create Your Taste” platform to Abu Dhabi after the positive feedback we received from customers at McDonald’s stores in Dubai,” he added.

Commenting on the partnership, James Waugh, general manager of World Trade Center Abu Dhabi, said: “The Mall is honoured to welcome the first McDonalds restaurant that will be carrying in a fresh new innovative concept for the first time in Abu Dhabi. We have carefully selected all our food and beverage (F&B) partners to deliver the best food experiences that are sophisticated and aspirational which appeal to a diverse crowd and located in the heart of the capital."

The new store which features a modern interior design as well as standard McDonald’s facilities such as a Playplace for kids’ entertainment, a party room to celebrate eventful occasions and McCafe for coffee aficionados, can facilitate more than 120 guests. - TradeArabia News Service