Tetra Pak, the world leading packaging and processing solutions company, will once again be present at the Gulfood 2016, the world’s biggest annual food and hospitality show which opens tomorrow in Dubai.

With its participation at this year's show, the global food processing and packaging company adds value as ‘knowledge partner’ to over 400 customers in Greater Middle East & Africa region.

Tetra Pak, under the theme “The Difference,” – bringing innovation, value and leadership – is set to welcome customers to the ‘Connect Lounge’, the company’s platform for connecting and knowledge exchange at the show.

Amar Zahid, the president, Greater Middle East & Africa (GME&A) for Tetra Pak, said: "Gulfood is an excellent opportunity for Tetra Pak to connect with customers attending the show. Our “Connect Lounge” provides an environment that allows us to highlight the latest market trends, innovations and technology."

"We are continuously working with our customers to understand their challenges and to provide real solutions as well as insights to drive growth for their businesses," he added.

Tetra Pak’s “Knowledge Series” seminars will take place at the Connect Lounge this year, and will include a number of key topics related to Tetra Pak customers’ businesses, said the company in a statement.

With prior registration required, sessions include innovations in combating obesity, insights into food protection, package design and marketing best practice, the use of social media to drive business, operational cost reduction, and new products and innovations, it added.

Having operated in The Greater Middle East & Africa, one of its biggest regions, for over 50 years, Tetra Pak has developed long-standing partnerships with over 400 leading food manufacturers.

With a presence in 49 countries, 21 sales offices and five packaging material plants, the company has delivered 28 billion packages, primarily in juice and dairy product categories, to the region last year.-TradeArabia News Service