Smashburger is expanding its presence in the Middle East with plans to open 26 restaurants in Dubai (UAE) and Doha (Qatar) over the next several years.

 

It has signed a new partnership with Pearll Investments to grow the brand in Qatar and UAE, said a statement.

 

The joint plans to open 22 of the planned units in UAE and the remaining four restaurants in Qatar, it said.

 

UAE and Qatar operations will join Smashburger operations underway in Bahrain, Saudi Arabia and Kuwait, as well as new restaurants in the United Kingdom and Egypt coming later this year.

 

Scott Crane, president and chief executive officer, said: "Smashburger's international expansion has really taken off and we're excited to be adding United Arab Emirates and Qatar to our portfolio of international countries.

 

"Our new franchise partners are experienced restaurant operators and we're confident they will help us grow the brand throughout this part of the region. Dubai in particular is an attractive destination for people all across the world, and we're looking forward to bringing our made-to-order, hand-crafted burgers to a community that is experiencing growth and high traffic visibility year around."

 

Abdel Hameed, chairman of Pearll Investments, said: "Despite there being an ample number of fast casual restaurants in this region, the industry has yet to reach its potential in United Arab Emirates and Qatar and we feel there is a huge opportunity for brands such as Smashburger.

 

"Due to its focus on quality, taste, and wholesome ingredients, we are certain Smashburger will be a success and we look forward to bringing the fresh, smashed-to-order concept to the Arabic community and replicating the success of the brand internationally."

 

The Smashburger menu is centered on quality, fresh, smashed-to-order burgers that are seared and seasoned on the grill to lock-in natural juices. 

 

It features innovative burger combinations, or guests can create their own burger or chicken sandwich, customising the bun, sauces, toppings and cheese. 

 

Customers can pair burgers with sides, like seasoned fries with rosemary, olive oil and garlic, haystack onions or fried pickles, or indulge in a wide variety of additional menu items, like fresh salads, premium handspun Häagen-Dazs shakes and craft beer, all at a great value.

 

Meanwhile, Smashburger has plans to open an additional 60-80 restaurants this year including expansion across the globe and into new markets in the US, the statement added. - TradeArabia News Service