Saudi Arabian dairy company Al Safi Danone has strengthened its relationship with Tetra Pak by renewing its already existing 35 years of partnership contract.

 

The latest collaboration between the two companies comes in the form of Al Safi Danone purchasing the new high speed production line of Tetra Brik Aseptic 1000 S with the newly released HeliCap (a screw-cap with one step opening) for the Al Safi long-life milk portfolio, said a statement.

 

Al Safi Danone is positive that the new line and the consumer friendly one-step-opening will give it an extra edge in the highly competitive Saudi Long-life (UHT) Milk market.

 

Mohammed Al Sarhan, chairman of Al Safi Danone, said that Al Safi Danone considers Tetra Pak an integral partner in its success over the past 35 years and he is positive that they will continue to work together to ensure each other’s Business growth and success.

 

Niels Hougaard, managing director of Tetra Pak Arabia Area, said: “We and Al Safi Danone have a strong heritage of innovation, being the first to jointly launch the well-known Danao package, the Tetra Top, years back. We are also partners in the development of the flavored milk category through the famous Safio brand, whose package recently saw an innovative upgrade to Tetra Brik Aseptic Leaf. 

 

"The 'Leaf' refers to the leaf shaped panels that provide strong shelf differentiation and swift consumer functionality. Continuing our joint commitment with Al Safi Danone for innovation and offering only the highest quality products to the consumers in the region, we are now bringing the World’s fastest High Speed production line for one liter aseptic cartons with our new one step opening Helicap, which we are extremely proud of.” - TradeArabia News Service