Sloane Bros to offer franchising opportunities at Dubai Expo
DUBAI, October 12, 2015
London-based Sloane Bros Frozen Yoghurt Co is set to take part at a leading exhibtition that serves up franchising opportunities in the Middle East region.
The Middle East Franchise Expo will take place on October 21 and 22 at the Jumeirah Beach Hotel, Dubai.
Within the Middle East and North Africa (Mean) region, franchising is considered a low-risk, highly successful model for expansion, especially the food and beverage (F&B_ franchising sector, which is geared for an annual growth rate of 7.4 per cent over the next four years, as per research firm Euromonitor International.
Last year, the sector grew at 4.3 per cent and was worth $79.1 billion, making the Mena region's F&B franchising sector the second-fastest growing in the world after Asia-Pacific. Dubai further topped this by growing at 5.3 per cent.
Joe Chakra, founder, said: "Spurred by the emirate's business-friendly and efficient regulatory and legal environment, its favourable demographic profile, its high tourist density, as well as its culture of dining out, the F&B franchising sector in Dubai, and in the UAE as a whole, is seeing steady growth.
"The nation is also characterised by a discerning taste for high-quality products, making it an attractive market for premium, international F&B outlets looking to expand their business footprint into the region."
The Sloane Bros frozen yoghurt brand addresses what it sees as a gap in the market and an unmet demand for premium British-sourced fat-free natural frozen yoghurt.
It seeks to bring its offerings to the region, following the strong response the brand has received at its flagship outlet in London.
"We expect a similar reaction in the Middle East to the one we have received and continue to receive in the UK. The frozen yoghurt market has been enjoying tremendous growth in countries such as the US and the UK because of its fat-free or low fat content, and the option of pairing it with other healthy snacks such as fruits and granola," said Chakra.
"The health conscious faction of consumers in the UAE, and the Mena region as a whole, is definitely growing, and we believe such an environment would be a natural fit for a new premium, tasty, healthy, and innovative frozen yoghurt brand," he added. - TradeArabia News Service
