Thomas Klein International (TKI), a leading hospitality consultant in the region, has opened the first newly-designed Zayt Zaytoon, a restaurant chain based in Manama, Bahrain.

The Zayt Zaytoon chain currently has three existing restaurants located in Manama, and TKI has been appointed to create a new look and feel for all the new restaurants.

The first re-branded Zayt Zaytoon located at Arad opened on the June 3, and the second restaurant located in in Isa Town in the new Sultan Centre Mall, is set to open later this month.

Daniel During, principal and managing director, TKI, said: “We spent enormous amounts of time analysing the existing Zayt Zaytoon brand to create a fresh new image that reflects the brand values -freshness of products, quality, transparency in the production methods and most importantly, tradition.

“Only minimal elements of the previous design have been included to keep a subliminal link in the current clients’ minds; however, the new design focuses more on the roots of the brands than in its existing format.

“The existing design employs cartoons of the cultivation of the olive trees and the production of the olive oil, but with the new look we decided to go back into the roots directly and avoid the cartoonish approach that has been already widely utilised by other brands.”

The new design juxtaposes modern imagery with tradition. The main walls boast a vastly enlarged photographic image of olive trees as a full wall covering to create the impression of sitting in an olive tree orchard.

The colour scheme is composed of olive oil hues, and the material palette is composed of raw materials such as concrete floors, olive trees slabs and granite stone. A masterpiece installation of hand blown-glass in tones of green, hovers above the central tables to resemble drops of olive oil, and also serves as a light feature.

“Granite stone disks that were used for the pressing of the olives, are featured on the wall between the olive trees print, thereby becoming the centre focal point of the space. Olive wood veneer is then used as table tops to complete the circle,” added During.

The open plan kitchens of the new Zayt Zaytoon outlets will allow guests to view their food being cooked, and thereby re-enforces their concept of total freshness, traditional recipes and exquisite taste in a pleasure-filled environment.

Owned by SunCity Ventures, Zayt Zaytoon has been serving traditional Lebanese specialities for over 10 years. - TradeArabia News Service