Leading dessert brand Molten Me has opened its second outlet in the UAE after Abu Dhabi, in Dubai.

Conceptualised by two women entrepreneurs, the brand has become renowned within a very short time.

The outlet situated at Wasl Vita on Al Wasl was formally inaugurated in collaboration with Glee Hospitality.

Abdul Kader Saadi, managing director, Glee Hospitality solutions, said: "We worked with them to develop their concept, we helped them develop the recipes, structure their staff, interior design and services. The cakes are freshly made each day.

“In Abu Dhabi products are sold at a small shop designed for takeaway and delivery. However in Dubai, seating area has been added. Plans are already set in motion to take Molten Me to other markets such as Kuwaiti and Bahraini markets.”

Molten Me offers three ranges - White Chocolate Base, Chocolate Base and Red Velvet Base, with individually styled flavours. The brand comprises the finest, richest flavors of cakes, that are presented in a jar, allowing to take it anywhere one wants, said a statement.

Unlike the traditionalist recipes and flavours that most other brands offer, Molten Me offers a modern and exciting new twist with flavours and toppings as the hot flavourful centre oozes out when the cake is dug into, it said.

“The young Emirati entrepreneurs have done an amazing job with Molten Me. They took care of the social media aspect, and now, Molten Me has become a trend in the region! Instagram is full of pictures of people with the products. This is a very powerful reflection of women's entrepreneurship,” said Saadi.

"We are developing new recipes, and are also expanding the menu to potentially include ice cream, milkshakes etc….!" he added. - TradeArabia News Service