UAE group signs franchise deal with Wooden Bakery
DUBAI, April 30, 2015
UAE-based Khaled Ahmad Foudeh Group of Companies (KAF), a leading food producer and supplier of fruits and vegetables in the Gulf region, has signed a franchise partnership with Wooden Bakery.
Originally a family-owned bakery offering freshly baked, quality breads in Lebanon, Wooden Bakery has become one of the region’s most prominent producers and distributors of breads, pastries and sweets, said a statement.
Owing to its early success, the bakery revolutionised Lebanon’s local industry more than 20 years ago by implementing new standards and upgrades of its products and services, it said.
As part of its strategic expansion overseas, KAF will control Wooden Bakery franchise rights, as well as the launch of a chain of its specialty branches within the UAE.
The agreement, signed at the Wooden Bakery’s headquarters in Lebanon, will allow KAF to open 10 bakeries in six years across the emirates, while capitalising on the brand’s historical growth and success. - TradeArabia News Service