Just Falafel, a leading home grown fast-casual restaurant brand in the Middle East, has opened its first store in Manama, Bahrain, marking entry into the new market.

The brand, which was initially launched in late 2007, with its first outlet in Abu Dhabi by a group of friends who set out to create innovative sandwiches and is now available in 35 locations worldwide, said a statement.

The first store in Bahrain will be located in Seef Mall’s food court and expected to start operation by the end of this month.  

A second store is scheduled to open later this year in the Seef Mall Muharraq, as part of a series of planned stores to open across Bahrain, joining the other 35 Just Falafel outlets operating in US, Canada, Australia, Middle East and Africa.  

Mohamad Bitar, founder and managing director, said: “We are really excited to be expanding into the Kingdom of Bahrain, and we look forward to delivering authentic street food as we continue to open outlets across the country.

“Just Falafel will offer diners in Bahrain the best quality of street food, with the freshest ingredients sourced locally.”
 
Keeping with their philosophy of ‘redefining street food,’ and to create eating enjoyment with old-world flavours, the new store will feature the company’s new and improved menu.  

The guests can choose from the signature falafel made to order, or are free to ‘build their own’ wraps and platters according to their personal taste or dietary preferences.  

In addition to falafel, the store will also be offering chicken and beef shawarma in wraps and platters.  

“Bahrain already has a dynamic and diverse culinary offering and by bringing Just Falafel to the Kingdom, diners have even more choice for great quality food at their convenience,” said Bitar.

The store in Bahrain is being operated by Ali Al Awadhi, he added. - TradeArabia News Service