Leading UAE-based food services company Hotbrands International (HBI) has opened the Japanese ethnic food concept Sugoi!, its first outlet this year, at the Yas Mall in Abu Dhabi.
 
This is the fifth Sugoi! outlet  in the HBI portfolio of multi-ethnic food concepts, and forms part of its expansion strategy for this year in the UAE, regional and international markets, said a statement.

The new Sugoi! outlet offers a new look and feel to a food concept that was conceptualised to give foodies in the UAE a taste of traditional Japanese cuisine in a quick service restaurant format.

Sugoi! restaurants are located at various mall food courts in the UAE and serves up authentic Japanese specialties in no time for great value.

Prabhakar Singh, spokesperson for HBI, said: “The Sugoi! restaurant at Yas Mall demonstrates HBI’s commitment to provide a vast cross-section of residents and visitors in the UAE the opportunity to savour multi-ethnic dishes within a vibrant yet relaxed setting.  

“The new outlet features an open kitchen that serves up authentic Japanese dishes such as teppanyaki and teriyaki, sushi and sashimi - all in a quick dining atmosphere, and offering quality food options that are healthier and affordable.” - TradeArabia News Service