Easy Taxi, one of the largest taxi booking apps in the world, has completed 50 million rides since its launch across the dozens of countries where it operates, with more than $500 million of underlying estimated transaction value per year.

Launched in 2011 in Brazil, Easy Taxi has since gained a strong international presence and has become the market leader in every country in Latin America, a statement said.

Furthermore, the company has maintained a strong position in other regions with established operations in Africa, the Middle East and Asia, it added.

From its less than 500 completed rides in December 2012 to around six million in last November alone, the company continues to grow fast despite its already large scale.

The company’s objective is to provide a more convenient and safer booking experience for its 17 million customers around the world. When called via Easy Taxi, a cab takes on average less than four minutes to arrive, versus up to 25 minutes for a traditional radio taxi company.

Drivers are screened before being admitted into the network and only those who comply with the company’s service standards are allowed to join.

Participating drivers – which currently amount to around 400,000 worldwide – can earn up to 50 per cent more and drive up to four hours less per day. This improvement allows for better standards of living for them and, consequently, better service levels for passengers. Increased safety, payment method availability and ride traceability are additional features drivers value.

“Our solution has always been focused on getting the fastest and safest cab to individual and corporate passengers, and on providing a new tool for drivers to make money. And I think those numbers show that we are in the right direction,” said Dennis Wang, Easy Taxi’s co-CEO. “We want to work towards improving urban mobility in a way that is more evolutional than simply disruptive.”

For 2015, Easy Taxi’s strategy entails further growing its corporate product, which already counts with over 1,000 corporations onboard, and to increase the penetration of its wallet solution – Easy Taxi Pay – which allows passengers to make payments via the app.

New service options will be launched in target markets to serve additional needs from the company’s growing and diversifying client base. – TradeArabia News Service