Rainbow Milk, a major brand of FrieslandCampina Middle East, a leading diary co-operative, said recently launched Freshy, the naturally flavoured diary drink, has won the Middle East’s Beverage Award in the diary drink category at the Arab-Asian Alliance (AABA) Awards.

The ‘Best Innovative Refreshing Dairy Drink’ Award win highlights Freshy as being the unique drink that combines the fruit flavours and milk with a slight tangy twist which helps in refreshing.

The new healthy drink adds to the choices offered by FrieslandCampina in dairy drinks with less sugar, extra calcium and special bacteria that support intestinal flora.

Hein Raijmakers, regional marketing director, at FrieslandCampina, said: “We just launched Freshy this fall, and we are already receiving great consumer feedback on this launch.

“To win this award with this great unique innovation is a great acknowledgement and we are really proud and excited about this. We thank the jury at Arab- Asian Alliance and the members for their support.”

“FrieslandCampina uses the endless possibilities offered by milk to continually develop innovative products that meet the wishes of consumers today and tomorrow. We are convinced that we can do more with milk and put the nutrients contained in milk to even better use. Freshy is the result of this unique thought process,” said Rainmakers.

Freshy is available in two flavours, orange and strawberry, and comes in unique sterilised Tetra pack cartons, which are practical in design for better storage. - TradeArabia News Service