Dubai-based Doner Kebab, a top kebab fast food retailer, plans to invest Dh20 million ($5.4 million) to open 12 new outlets in the emirate this year, aiming  to take its outlets count to 20 plus in the GCC, in its first two years of operations in the region.

Doner Kebab is already present in nine locations across the UAE, as well as outlets across the GCC, Pakistan and India as well.

The first Doner Kebab outlet opened in Berlin in 1989, and the business has since grown exponentially, with current operation in more than 14 countries. The company is also building a factory in Dubai to keep up with the growth and appetite for its one-of-a-kind Doner Kebabs.

“The UAE is one of the best performing markets globally, and our headquarters for the region. The market is demanding more of our products, and with the 12 new outlets, we can easily meet this demand. We are also building a factory in Dubai, so that we can supply our outlets with fresh ingredients, which incidentally is the trademark of our menu items,” said Farshad Abbaszadeh, CEO, Doner Kebab.

The company is currently running a marketing campaign in association with Coca Cola. Customers are encouraged to upload any picture of the 200 Doner Kebab branded Dubai taxis on the company’s Facebook page, and the picture with the most shares, wins two free meals a day.

“Dubai taxis are on the road 24/7, and we want to give Dubai residents maximum chances to experience our Doner Kebabs. We are a modern brand, and committed to introducing new and innovative ways to engage with our customers,” added Abbaszadeh.

The company uses 100 per cent veal and pure chicken fillets, noted Abbaszadeh.  The meats are imported from Germany for a more specialized and authentic taste. – TradeArabia News Service