Invita Kuwait, a joint venture between Bahrain-based Invita and Kuwaiti firm Impulse International, has been established with a capital of one million Kuwaiti dinars ($3.54 million), said a report.

Invita, a fully owned subsidiary of BBK, is a contact centre and business process outsourcing firm, and Impulse International is owned by National Technology Enterprises Company, which is a subsidiary of the Kuwait Investment Authority, .

The new company will offer contact centre and outsourcing services to government entities, public sector companies, as well as the private sector, reported the Gulf Daily News, our sister publication.

The plan is to combine knowledge and experience with latest technology in call centres to develop solutions that will help companies enhance communication with customers, said Invita chairman Rashad Akbari.

Akbari was speaking at a Press conference held at Invita Kuwait headquarters in Kipco tower in Kuwait City.

Invita Bahrain chief executive Rahul Bhalla and a board member at Invita Kuwait said the partnership was strategic with Impulse providing the local market knowledge and talent and Invita Bahrain providing proven management skills and technical expertise in managing a multimedia contact centre and delivering customer experience management.

Impulse deputy chairman and chief executive Izzat Abou-Amarah said: "Invita Bahrain now has a huge customer base that includes a large number of financial institutions, government ministries, telecom service providers and the hospitality industry across the region," he said.

He added that this would mean a transfer of the successful experience to the Kuwaiti market, which is similar to the Bahraini market.

Invita Kuwait vice-chairman Mohammad Alhajeri said the new venture would provide about 200 job opportunities to the Kuwaiti market during the first three years of its operation, pointing out that those opportunities will target the large number of unemployed citizens.-TradeArabia News Service