PayPal, a leading provider of digital payments solution, has announced major changes to its brand identity, including the unveiling of a new logo.

The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world, it said.

“Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn't make the world go round, people do.”

The brand identity, developed by award-winning design firm fuseproject, brings excitement with simplified forms and fresher colours, while building on the recognition of the current logo and signature double “P” shorthand for PayPal. The new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company’s position as innovator. The look and feel are designed for a world moving from desktop and mobile today, to a future where almost any device can deliver payment, the company said.

New devices, from smart watches to connected eyeglasses, will one day let users transfer money from their wrists with one click or with literally the blink of an eye. This redesign creates a cohesive look and feel across the brand, affirming the trust consumers already have in PayPal. - TradeArabia News Service