Malaysia’s Federal Land Development Authority (Felda), a top land development and resettlement agency, has introduced new products at the ongoing Gulfood 2014 in Dubai, a leading food and hospitality show.

Gulfood 2014 presents the perfect world class platform for Felda to promote and showcase the best food product from its fast improving food processing enterprises, a company statement said.

Felda Best was developed as the one brand to internationally market products made the Felda settlers. The first range of product to be marketed internationally is a selection of Malaysian traditional frozen food products.

The list of deliciously sweet and savoury food products available for export that will be promoted at Gulfood this year include Aloo Curry Puff, Sweet Potato Cake, Tapioca Cake, Doughnuts, Sambal Fried Bun, Red Bean Fried Bun and Aloo Fried Bun.

“Gulfood will be important for Felda to identify and establish networking with potential trading partners, distributors and retailers both in the gulf region and globally,” said Tan Sri Haji Mohd Isa Dato' Haji Abdul Samad, chairman of Felda Group.

“Malaysian food producers, retailers, manufacturers and service providers should expect a productive week of business trading and relationship building with Gulfood visitors.” – TradeArabia News Service